We Track The Trends
New Strategist is your one-stop resource for understanding trends in the American marketplace. We produce consumer spending and demographic reference tools for businesses. Through baby boom and baby bust, from tech bubble to housing bubble, from the depths of the Great Recession to recovery, New Strategist has been tracking trends for more than 25 years.
We know Americans—who they are, what they think, how much they make, and what they spend. We take the measure of the ever-changing consumer and provide the context for business strategy.
We Serve: Marketers, advertisers, small businesses, large corporations, entrepreneurs, consultants, business students, and policymakers.
New Strategist puts your customers into context.
Trending This Week
— featuring the hottest trend, updated weekly from Cheryl Russell’s blog, Demo Memo
Why the Decline in TV Time among 25-to-34-Year-Olds?
Young adults aren’t watching as much television as they once did, according to the Bureau of Labor Statistics’ American Time Use Survey. People aged 25 to 34 watched TV as a primary activity (meaning the main activity) an average of 2.01 hours a day in 2017, down from 2.22 hours a day in 2007. What’s behind the decline?
The Face of New Strategist Press
a professional demographer with a master’s degree from Cornell University, is New Strategist’s editorial director. She has guided the company since its inception in 1989 and has spent her career uncovering and interpreting American demographic trends: who we are, where we live, what we do, how much we spend. She is the former editor-in-chief of American Demographics magazine and The Boomer Report. She is the author of Demo Memo blog, American Consumers newsletter, and numerous books about demographic trends.
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American Consumers, our free newsletter highlighting need-to-know demographic trends
Demo Memo blog—demographic trends with attitude
Trending this Week features the hottest trend pulled from Cheryl Russell’s blog, Demo Memo
Whitepapers Complimentary in-depth Reports focusing on the most pressing issues of the day
All New Strategist titles are available in hardcopy and as PDFs linked to spreadsheets of each book’s data tables, perfect for doing custom analysis and creating PowerPoint presentations. They are also available through ProQuest and Gale/Cengage.