We Track The Trends
New Strategist is your one-stop resource for understanding trends in the American marketplace. We produce consumer spending and demographic reference tools for businesses. Through baby boom and baby bust, from tech bubble to housing bubble, from the depths of the Great Recession to recovery, New Strategist has been tracking trends for more than 25 years.
We know Americans—who they are, what they think, how much they make, and what they spend. We take the measure of the ever-changing consumer and provide the context for business strategy.
We Serve: Marketers, advertisers, small businesses, large corporations, entrepreneurs, consultants, business students, and policymakers.
New Strategist puts your customers into context.
Trending This Week
— featuring the hottest trend, updated weekly from Cheryl Russell’s blog, Demo Memo
How Many Boomers Are Retired?
The Baby-Boom generation is reaching the age of retirement. But what percentage of the generation has retired? According to a Demo Memo analysis of 2017 labor force participation rates by single year of age, 45 percent of the Boomers are retired—meaning they are not in the labor force—and 55 percent are still working. Here’s the breakdown…
The Face of New Strategist Press
a professional demographer with a master’s degree from Cornell University, is New Strategist’s editorial director. She has guided the company since its inception in 1989 and has spent her career uncovering and interpreting American demographic trends: who we are, where we live, what we do, how much we spend. She is the former editor-in-chief of American Demographics magazine and The Boomer Report. She is the author of Demo Memo blog, American Consumers newsletter, and numerous books about demographic trends.
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American Consumers, our free newsletter highlighting need-to-know demographic trends
Demo Memo blog—demographic trends with attitude
Trending this Week features the hottest trend pulled from Cheryl Russell’s blog, Demo Memo
Whitepapers Complimentary in-depth Reports focusing on the most pressing issues of the day
All New Strategist titles are available in hardcopy and as PDFs linked to spreadsheets of each book’s data tables, perfect for doing custom analysis and creating PowerPoint presentations. They are also available through ProQuest and Gale/Cengage.