Our New All Access Pass

Digital Content now available by subscription introducing the NSP ALL ACCESS PASS.

We’ve bundled all our digital content; 30 titles, across 5 book series, 10,000 pages, analyzing 500 products and services purchased by American consumers—an incredible support tool to identify customers, get in front of emerging trends, and secure your businesses success.

Digital Content on a Subscription Basis

Introducing THE ALL ACCESS PASS

What is this?
Our new premium business model, a multi-user license that provides access to ALL our digital content through our dashboard via a yearly subscription plan.

What do we mean by PREMUIM? We use this phrase confidently as we talk about:
30 titles • 5 book series • 10,000 pages • Analyzing 500 products and services—demographics for nearly every conceivable business!

Combine our data with the advantages digital content offers:
add your own comments • and for those preparing reports: links from every data table to pre-populated, editable excel sheets will have you in-the-know in a fraction of the time it would take to manipulate the data from scratch.

This is the Premium All Access Pass.

How does it work?
The multi-user pdfs can be mounted on your server and shared with every member at your organization, as well as allow qualified members access to the content they need from our virtual library dashboard via shared login credentials, or http referrer through your websites member protected areas.

Duration: 365 days from date of signup. During this time you will automatically get access to all new editions released during your subscription period. That’s all the content, 24/7, and all our latest editions at one multi-user license fee.
The multi-user site license may not be distributed outside of your organization.

Who is this for?
The All Access Pass is recommended for:

  • Corporations to be used as an in-house resource tool
  • University and public libraries serving the business needs of its communities
  • Small Business Development Centers
  • Chambers of Commerce
  • Professional business groups with a focus on advertising, marketing, and R&D wishing to add to its member benefits package and retain membership attrition. Help your members identify their customers

Anyone selling a product or service to the American consumer will benefit from this valuable support tool to identify customers, spot and get in front of emerging trends, and secure business success.

For users with a concentrated focus area, we offer all titles independently as well, click here to view our title list. Every book offers a look inside for your examination.

Who we are and who we serve:
We are New Strategist Press, your one-stop resource for understanding trends in the American marketplace. We have been tracking trends and producing consumer spending and demographic reference tools for businesses for over 25 years. We know Americans—we identify the ever-changing consumer and provide the data you need to create your best business strategy.

We Serve: marketers, advertisers, small businesses, large corporations, entrepreneurs, consultants, business students, and policymakers.

Choose the subscription that’s right for you:
The content included in the All Access Pass, if purchased separately is $7996. Subscribing to the All Access Pass is a significant value at a deep discount.

Gold Subscription Annual Rate: for groups up to 1000 unique users, for immediate access order directly through our website. Click the Fee Schedule tab above to continue to our online shopping cart. Require an invoice? Let us know through our submit form.  (University and public libraries are exempt from this threshold of unique users.)

Platinum Subscription Annual Rate: for groups exceeding 1001 unique users, customized pricing is available. One example is a reduced base fee + member contribution. Contact us to discuss a package that meets your needs. We’re happy to work with you.

For our users with a concentrated focus: all our titles offer the Multi-user option, are available ala carte, priced per title, and easily ordered online via each books web page. Browse by Title.

Don’t fall neatly into these categories? Fill out our submit form for a customized plan that’s right for you. Ready to order? Click the Fee Schedule tab above to continue to our online shopping cart.

Please click the tabs for all the details.

Our Bookshelf

Grow your business and prosper!
Anyone offering a service or product to the American consumer will benefit from the value of the NSP ALL ACCESS Pass as a support tool to identify customers, spot and get in front of emerging trends, and secure your business success.

AMERICAN CONSUMER SERIES
Get fast access to the numbers you need in this series of quick-reference books that sum up the U.S. population.

AMERICAN MONEY SERIES
Four volumes that examine who has money and what they do with it.

WHO WE ARE SERIES
Provides a comprehensive look at the characteristics of America’s three major minorities: Asians, Blacks, and Hispanics.

WHO’S BUYING SERIES
Researchers, get even more detail about how much Americans spend by the demographics that count—age, income, household type, race and Hispanic origin, region of residence, and education.

AMERICAN GENERATIONS SERIES
Provides an in-depth look at demographic and lifestyle data—understand how each generation is changing and what to expect from them in the future.

Where We Get Our Data

American Community Survey The ACS is an on-going nationwide survey of 250,000 households per month and conducted by the Census Bureau, providing detailed demographic data at the community level. Designed to replace the census long-form questionnaire, the ACS includes more than 60 questions that formerly appeared on the long form, such as questions about language spoken at home, income, and education. ACS data are available for areas as small as census tracts.

American Housing Survey The AHS collects national and metropolitan-level data on the nation’s housing, including apartments, single-family homes, and mobile homes. The nationally representative survey, with a sample of 55,000 homes, is conducted by the Census Bureau for the Department of Housing and Urban Development every other year.

American Time Use Survey Under contract with the Bureau of Labor Statistics, the Census Bureau collects ATUS information, revealing how people spend their time. The ATUS sample is drawn from U.S. households completing their final month of interviews for the Current Population Survey. One individual from each selected household is chosen to participate in the ATUS. Respondents are interviewed by telephone about their time use during the previous 24 hours.

Behavioral Risk Factor Surveillance System The BRFSS is a collaborative project of the Centers for Disease Control and Prevention and U.S. states and territories. It is an ongoing data collection program designed to measure behavioral risk factors in the adult population aged 18 or older. All 50 states, three territories, and the District of Columbia take part in the survey, making the BRFSS the primary source of information on the health-related behaviors of Americans.

Consumer Expenditure Survey The CEX is an ongoing study of the day-to-day spending of American households administered by the Bureau of Labor Statistics. The CEX includes an interview survey and a diary survey. The average spending figures shown are the integrated data from both the diary and interview components of the survey. Two separate, nationally representative samples are used for the interview and diary surveys. For the interview survey, about 7,500 consumer units are interviewed on a rotating panel basis each quarter for five consecutive quarters. For the diary survey, 7,500 consumer units keep weekly diaries of spending for two consecutive weeks.

Current Population Survey The CPS is a nationally representative survey of the civilian noninstitutional population aged 15 or older. It is taken monthly by the Census Bureau for the Bureau of Labor Statistics, collecting information from 60,000 households on employment and unemployment. In March of each year, the survey includes the Annual Social and Economic Supplement, which is the source of most national data on the characteristics of Americans, such as educational attainment, living arrangements, and incomes.

General Social Survey The GSS is a biennial survey of the attitudes of Americans taken by the University of Chicago’s National Opinion Research Center. NORC conducts the GSS through face-to-face interviews with an independently drawn, representative sample of 1,500 to 3,000 noninstitutionalized people aged 18 or older who live in the United States.

Housing Vacancy Survey The HVS is a supplement to the Current Population Survey, providing quarterly and annual data on rental and homeowner vacancy rates, characteristics of units available for occupancy, and homeownership rates by age, household type, region, state, and metropolitan area. The Current Population Survey sample includes 60,000 occupied housing units and about 9,000 vacant units.

National Health and Nutrition Examination Survey The NHANES is a continuous survey of a representative sample of the U.S. civilian noninstitutionalized population. Respondents are interviewed at home about their health and nutrition, and the interview is followed up by a physical examination that measures such things as height and weight in mobile examination centers.

National Health Interview Survey The NHIS is a continuing nationwide sample survey of the civilian noninstitutional population of the United States conducted by the Census Bureau for the National Center for Health Statistics. In interviews each year, data are collected from more than 100,000 people about their illnesses, injuries, impairments, chronic and acute conditions, activity limitations, and use of health services.

National Household Education Survey Sponsored by the National Center for Education Statistics, the NHES provides descriptive data on the educational activities of the U.S. population, including after-school care and adult education. The NHES is a system of telephone surveys of a representative sample of 45,000 to 60,000 households in the United States.

National Survey of Family Growth Sponsored by the National Center for Health Statistics, the NSFG is a periodic nationally representative survey of the civilian noninstitutionalized population aged 15 to 44. In-person interviews are completed with men and women, collecting data on marriage, divorce, contraception, and infertility.

National Survey on Drug Use and Health The NSDUH is an annual survey of a nationally representative sample of people aged 12 or older living in households, noninstitutional group quarters (such as college dorms), and military bases in the United States. It is the primary source of information about illegal drug use in the United States and has been conducted since 1971. Interviews are held in person and incorporate procedures (such as anonymity and computer-assisted interviewing) that will increase respondents’ cooperation and willingness to report honestly about their illicit drug use behavior.

Retirement Confidence Survey The RCS—sponsored by the Employee Benefit Research Institute, the American Savings Education Council, and Mathew Greenwald & Associates—is an annual survey of a nationally representative sample of 1,000 people aged 25 or older. Respondents are asked a core set of questions that have been included in the survey since 1996, measuring attitudes and behavior toward retirement. Additional questions are asked about current retirement issues.

Survey of Consumer Finances The Survey of Consumer Finances is a triennial survey taken by the Federal Reserve Board. It collects data on the assets, debt, and net worth of approximately 6,000 nationally representative households.

Survey of Income and Program Participation The Survey of Income and Program Participation is a continuous, monthly panel survey of up to 36,700 households conducted by the Census Bureau. It is designed to measure the effectiveness of existing federal, state, and local programs and to measure economic well-being, including wealth, asset ownership, and debt.

Youth Risk Behavior Surveillance System The YRBSS was created by the Centers for Disease Control to monitor health risks being taken by young people at the national, state, and local level. The national survey is taken every two years based on a nationally representative sample of 16,000 students in 9th through 12th grade in public and private schools.

“Of great use to those in search of a quick
and easy alternative to the drudgery and confusion inherent
in combing through reams of census data.
Useful and informative, highly recommended.”

—American Reference Books Annual

Reviews of New Strategist’s Quality and Value

New Strategist.com is my go-to source for all things demographics. It’s far easier to deal with than government agencies and they do the forecasting for you. If you want to know the future of your industry then you need to know newstrategist.com.
Mark Parrott
CEO, Market Strategist, CM&AA, Certified Business Coach

Best Customers serves as a user-friendly resource to consumer spending data extracted from the U.S. Bureau of Labor Statistics’ annual Consumer Expenditure Survey (CES). Although the CES website includes databases, tables and public-use microdata, all with free access, Best Customers reconfigures this data into an easy-to-use format and adds a level of detail not available in either the tables or databases.
Stephen Fadel
Interim Reference and Instruction Librarian, Portland State University

Recommended for individuals and libraries serving all age and educational groups. …of great use to those in search of a quick and easy alternative to the drudgery and confusion inherent in combing through reams of census data. Useful and informative, highly recommended.
American Reference Books Annual

Highly recommended. A good source of data.
CHOICE

Could be called… the political strategist’s bible.
The Wall Street Journal

Comprehensive, authoritative, reliable, and impressive, highly recommended for professional, corporate, community, governmental, and academic library reference collections.
Midwest Book Review

… a welcome addition to the marketing and health collections of public and academic libraries.
Library Journal

Students looking for excellent documentation of public opinion on virtually any current topic will find this work extremely helpful.
Scranton University Library Newsletter

What Businesses are Discovering with the All Access Pass

Digital content providing insight on who your customer really is.

If you or your members have been in business for years, the likelihood is you strongly believe you know your customer. But do you? Really? You might be surprised to learn who your best customer really may be. Are you certain your marketing efforts and budget are focused on and reaching the best demographic segment for success? This same concern applies to new businesses, and to those looking to start a new business, produce a new product, or provide a service.

Don’t plan blindly, with the All Access Pass, you’ll eliminate the guesswork and quickly and accurately identify your target market.

A sampling of what businesses are discovering with the All Access Pass

Restaurants: Are you a full-service restaurant? The demographic most likely to have breakfast or lunch in your establishment are householders aged 65 to 74. Are you a fast-food or counter-service restaurant? Married couples with kids and people who live alone account for the majority of spending on dinners in your establishment.

Lawn and garden: Your best customers are older Americans. People aged 55 or older control 61 percent of household spending on landscaping and gardening services and 57 percent of household spending on lawn and garden supplies. Consider newspaper ads, direct mail, and community outreach when targeting this older demographic.

Apartment rentals: Young adults have long been your best customers. You know that. But the middle-aged are now growing the rental market. Householders aged 35 to 44 spend 29 percent more than the average household on rent, a figure that’s never been higher. Keep track of the changing demographics of the rental market with a New Strategist All Access Pass.

Hotels and motels: There’s new competition in the lodging market as local residents open their homes to travelers through Airbnb and other sites. Don’t let the competition steal your potential customers. The biggest spenders on travel are householders aged 55 to 74, according to Consumer Expenditure Survey data, and lucky for you this older demographic is least likely to use Airbnb type services. Turn them into loyal customers before they change their mind.

Realtors. Nothing is more frustrating than trying to convince millennials to buy a house. Today, the age of first-time home buying has shifted from the 30-to-34 age group—arguably young adults—to the 35-to-39 age group and decidedly middle-aged. It’s a whole different market! Track it with a New Strategist All Access Pass.


New Strategist’s All Access Pass delivers the data. As the sole publisher of the federal government’s Consumer Expenditure Survey, the only comprehensive survey of how much households spend on every product and service, New Strategist reveals your best customers—the households most likely to buy your products and services. We also reveal your biggest customers who control the largest share of spending. By knowing your best and biggest customers, you can target your marketing and grow your business.

Products and Services

500 products and services are analyzed within our titles—demographics for nearly every conceivable business!

accounting fees
admissions to entertainment events
admissions to movies, parks, museums
admissions to plays, theater, opera, concerts
admissions to sporting events
air conditioners
airline fares
alcoholic beverages
amusement park
apparel
apparel alteration
apples
appliance rental
appliance repair
appliances
applications, games, and ringtones for handheld devices
artificial sweeteners
athletic gear
audio equipment
audio tapes
auto rental
automobile service club

baby food
babysitting
bacon
bakery products
baking needs
bananas
bank service charges
bath products
bathroom linens
bedroom linen
beef
beer
bicycles
biscuits and rolls
blouses and tops
Blue Cross Blue Shield
board, including at school
boats
bologna
books
books and supplies for college
bottled water
boys’ apparel
bread
bread and cracker products
breakfast and brunch
bus fares, intercity
business equipment for home use
butter

cabinets
cable television service
cafeterias
cakes
calculators
campers, motorized
camping equipment
candy
car lease payments
carbonated drinks
cars
catered affairs
CDs
cellular phone service
cemetery lots, vaults, maintenance fees
cereal
charitable contributions
checking account
cheese
chewing gum
chicken
child support
china
cigarettes
cleaning supplies
cleansing and toilet tissue
closet and storage items
clothes dryer
clothing rental
clothing storage
coats
coffee
colas
cold cuts
college tuition
compact discs
computer hardware
computer information services
computer installation
computer repair
computer software
condiments
contact lenses
contributions
cookies
cooking oil
cooking stoves
cookware, nonelectric
cornmeal
cosmetics
costumes
crackers
cream
credit card memberships
cupcakes
curtains

dairy products
dating services
day care centers
decorative items for the home
delivery services
dental, services
deodorants
desserts
detergents
diesel fuel
digital book readers
dining room furniture
dining room linens
dinner
dinnerware
docking and landing fees
doughnuts
draperies
dresses
driver’s license
drugs
dry cleaning
dryers

education
eggs
electric floor-cleaning equipment
electrical work
electricity
elementary school
entertainment
exercise equipment
eye care services
eyeglasses

fast-food
fats and oils
fees and admissions to entertainment events
fees for recreational lessons
feminine hygiene products
finance charge
fireworks
fish and seafood
fishing equipment
flatware
floor coverings
flour
flowers
food at home
food away from home
food on trips
footwear
frankfurters
freezers
frozen meals
fruit
fruit juice
fuel oil
full-service
funeral expenses
furniture

gambling losses
game tables
games
garbage collection
garbage disposals
gasoline
gifts
giftwrap
girls’ apparel
glassware
global positioning devices
global positioning services
goat
gravies
gutters

hair accessories
hair care products
ham
hand tools
health care
health insurance
hearing aids
high school
hobbies
home equity
homeowner’s insurance
hosiery
hospital room and services
household services
household textiles
housekeeping services
housekeeping supplies
housing
housing while attending school
hunting equipment

ice cream
infants’ apparel
insulation
insurance
interest

jackets
jams and preserves
jewelry

kitchen appliances, small electric
kitchen furniture
kitchen linens
kitchenware, nonelectric

lab tests, X-rays
lamb
lamps, lighting fixtures, and ceiling fans
landscape maintenance
laundry
laundry and cleaning supplies
laundry, coin-operated
lawn and garden equipment
lawn and garden service
lawn and garden supplies
lease
legal fees
lettuce
life and other personal insurance
limousine service
liverwurst
living room chairs
living room tables
lodging on trips
long-term care insurance
lottery losses
luggage
lunch
lunch meats

magazines
maintenance
margarine
mass transit
material for making clothes
mattresses and springs
meals as pay
meats
medical equipment
medical services
medical supplies
Medicare, commercial supplements
men’s apparel
microwave ovens
milk
mortgage interest
motor boats
motor oil
motorcycles
movie
musical instruments and accessories
mutton

napkins
natural gas
newspapers
nonalcoholic beverages
nondairy cream and imitation milk
nonphysician health care professional services
nursery schools
nuts

occupational expenses
office furniture for home use
olives
online gaming services
oral hygiene products
orange juice
oranges
outboard motors
outdoor equipment
outdoor furniture
ovens

painting
pants
paper towels
parking
pasta
peanut butter
pensions
perfume
personal care appliances
personal care products
personal care services
personal digital audio players
pest
pet food
pet purchase, supplies, medicines
pet services
pets
phone cards
photo processing
photographer’s fees
photographic equipment
physician’s services
pickles
pies, tarts, turnovers
pillows
pinball and electronic video games
plants
playground equipment
plumbing
political
pork
portable memory
postage
potato chips
potatoes
poultry
power tools
preschool
professional dues
property management
property security
property taxes
public transportation

radio
range hoods
reading material
records
recreational expenses
recreational lessons
recreational vehicles
refrigerators and freezers
religious
relishes
rental of furniture
rental and repair of miscellaneous sports equipment
rental and repair of musical instruments
rental of medical equipment
rental of office equipment for nonbusiness use
rental of party supplies for catered affairs
rental of photographic equipment
rental of recreational vehicles
rental of television sets
rental of VCR, radio, and sound equipment
rental of video cassettes, tapes, discs, films
rentals of lawn and garden equipment
residential phone service
restaurants
retirement plans
reupholstering
rice,
roofing

safe deposit box rental
salad dressings
salads
salt
satellite dishes
satellite radio service
satellite television services
sauces
sausage
school bus
school tuition
seafood
seasonings
security services
septic tank cleaning
sewerage maintenance
sewing
shaving products
shellfish
shelter
ship fares
shirts
shoe repair
shorts
skirts
sleepwear
slipcovers
smoke alarms
smoking accessories
snacks
snowsuits
soaps
Social Security
social, recreation, and civic club memberships
sofas
sound equipment
soup
souvenirs
spices
sport coats
sporting events
sports equipment
sportswear
stamp and coin collecting
stationery
storage
storage items
stoves
streaming and downloaded audio
streaming and downloaded video
sugar
suits
sweaters
sweetrolls

tableware, non-electric kitchenware
tailoring
taxi
tea
telephones and accessories
television sets
tenant’s insurance
termite
theater
tire
tobacco
toilet tissue
tolls
tomatoes
tools
towing charges
toys
train fares
trash and garbage collection
trucks
tuition

underwear
uniforms
union dues
utilities
vacation clubs
vacation homes
VCRs and video disc players
vegetable juice
vegetables
vehicle finance charges
vehicle purchases
vehicle rental
vending machines
veterinary services
video cassettes, tapes, and discs
video game hardware
video game software
vitamins
vocational and technical school

wall units and cabinets
washing machines
watches
water and other public services
water and sewerage maintenance
water softening
water sports equipment
whiskey
wig
window coverings
wine
winter sports equipment
women’s apparel
wood
X-rays

Choose the Subscription That’s Right for You

The content included in the All Access Pass, if purchased separately is $7996. Subscribing to the All Access Pass is a significant value at a deep discount.

Choose the subscription that’s right for you:

Gold Subscription Annual Rate: for groups up to 1000 unique users, $4200. For immediate access order directly through our website. Require an invoice? Let us know through our submit form.

Platinum Subscription Annual Rate: for groups exceeding 1001 unique users, customized pricing is available. One example is a reduced base fee + member contribution. Contact us to discuss a package that meets your needs. We’re happy to work with you.

For our users with a concentrated focus: all our titles offer the Multi-user option, are available ala carte, priced per title, and easily ordered online via each books web page. Browse by Title

Don’t fall neatly into these categories? Fill out our submit form for a customized plan that’s right for you.

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