Get the demographics you need to target your markets with the 14-volume Who’s Buying Series, which can be purchased individually or as a set. Each volume gives you the facts about consumer spending by age, income, household type, race and Hispanic origin, region of residence, and education. To round out the spending picture, you also get who-are-the-best-customer analyses of the data. These new editions are must-haves updated with 2012 data and reveal spending trends before (2000–06) and after (2006–12) the Great Recession, product by product. Table of contents, introductions, and sample pages available for each report on their individual product pages.
The individual reports are:
Who’s Buying Alcoholic and Nonalcoholic Beverages, 11th ed.
Who’s Buying Apparel, 10th ed.
Who’s Buying at Restaurants and Carry-Outs, 12th ed.
Who’s Buying by Age, 9th ed.
Who’s Buying by Race and Hispanic Origin, 10th ed.
Who’s Buying Entertainment, 11th ed.
Who’s Buying for Pets, 12th ed.
Who’s Buying for Travel, 11th ed.
Who’s Buying Groceries, 12th ed.
Who’s Buying Health Care, 11th ed.
Who’s Buying Household Furnishings, Services, and Supplies, 12th ed.
Who’s Buying Information and Consumer Electronics, 7th ed.
Who’s Buying Transportation, 11th ed.
Who’s Buying: Executive Summary of Household Spending, 10th ed.
Purchase the 14-Volume Set in Paperback for only $850.00 and save $115.00!
ISBN 978-1-933588-70-4 Released: July 2015
Reports are also available individually for $68.95 in Paperback, and in PDF format; single use PDF Download: $68.95 or Multi-User PDF Site License: $205.00.