American Generations: Who They Are and How They Live, 8th edition

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Compares and contrasts the five living generations of Americans—Millennials, Generation X, Baby Boom, Swing, and World War II.

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SKU: 02102013 Series: Product ID: 1605

Description

For decades, the U.S. population has been fragmented by generation. The eighth edition of American Generations: Who They Are and How They Live is the tool for piecing together those fragments and seeing the whole. It is the resource for researchers who want to compare and contrast the living generations—iGeneration, Millennial, Generation X, Baby Boom, Swing, and World War II. The age and generational profiles contained in this book are an invaluable resource for marketers, advertisers, small businesses, large corporations, entrepreneurs, consultants, business students, and the libraries that serve them.

American Generations opens with an in-depth overview of the demographics of each generation, including a preview of the new baby bust (Recession babies). The 11 additional chapters examine Attitudes, Education, Health, Housing, Income, Labor Force, Living Arrangements, Population, Spending, Time Use, and Wealth. This edition of American Generations includes 2012 attitudes data from the General Social Survey, 2011 time use data from the American Time Use Survey, the latest income, housing, labor force, and spending data, as well as 2011 data on net worth, assets, and debt. Each chapter includes tables and text showing how the generations are alike and different, the important trends, and what to expect in the future.

Today’s world is changing rapidly. People who are as little as 10 years apart in age can have very different experiences, making them unlike one another in significant ways. American Generations reveals the differences. Those who know the differences will better understand what lies ahead.

466 Pages Available July 2013
cloth ISBN 978-1-940308-02-9; paper ISBN 978-1-940308-03-6; pdf ISBN 978-1-940308-09-8

Create your own tables, charts, and PowerPoint presentations,
choose the PDF format, which is linked to spreadsheets of all the book’s tables. As our electronic version is PDF you can also copy, paste, highlight, extract and add sticky notes! 

Look Inside

 

What's Analyzed

What’s Analyzed in American Generations

abortion
accidents
air conditioning             
alcoholic beverages
allergies
Alzheimer’s disease  
American Dream
ancestry
anniversary
apartment        
apparel
arthritis
Asian
asset
asthma
attention deficit hyperactivity disorder

baby boom
baby bust
bachelor’s degree
back pain
bathrooms
bedrooms   
Bible
bicycle          
birth
Black
blood pressure
Buddhism
business

cancer
capital punishment
caring for and helping household members
caring for and helping people in other households        
cash contributions
Catholic
central city
cerebrovascular disease  
certificates of deposit
child
children
chronic lower respiratory disease
cigarette
city
citizenship
clothing: search apparel
cohabitation: search unmarried partners
college
commute to work: search journey to work
condom
conservative
contraceptive
coronary
county
country of birth
credit card

day care         
death
death penalty
debt
deck   
degree
Democrat
diabetes
dining room            
disability. Also search physical difficulties.
disease
dishwasher  
disposal
dividends  
divorce        
doctor visits: search health care visits
down payment
drinking. Also search alcohol.
drive to work
drug
dual-earner

earners
earnings
eating   
education
education loan
emphysema
employment
English
enrollment
entertainment
euthanasia
evolution
exciting
exercise

family
female
female-headed
female householder
fertility  
financial situation
fireplace   
food  
footwear
foreign-born
friends     
fuel
full-time

garage   
gay marriage
generation
generation X
getting ahead
gifts    
God
gun

happiness
health care
health conditions
health insurance
health status
hearing   
heart disease
heating fuel
high blood pressure: search hypertension
high school
Hinduism
Hispanic
home equity
homeowners
homeownership
homeschool
homosexual
hospital
house
household
household services
housework      
housing
housing cost
housing unit
housing value. Also search primary residence.
human beings
husbands
hypertension

iGeneration
immigrant
immigration
income
independent
industry
influenza      
insurance
interest   
Internet
Islam

Jewish  
job tenure
journey to work

kidney disease
kitchen

labor force
language
laundry    
learning disability
leisure       
liberal
life expectancy
life insurance
live alone
liver disease  
living arrangement
living room  
long-term employment
lower class

male
male-headed
male householder
marijuana
marital history
marital status
marriage
married couple
median household income
median income
Medicaid
medical care  
Medicare   
men
metropolitan
midwest
migraine
middle class
millennial
minimum wage
minorities
minority
mobile home
mobility
moderate
mortgage
Moslem  
mutual funds: search pooled investment funds

natural gas
neighborhood
nephritis  
net worth
never married
news
newspaper
nonfamily
non-Hispanic white
nonmetropolitan
northeast

obese
occupation
overweight

parent
part-time
pension  
people living alone
personal care          
personal insurance and pensions
physical activity
place of birth
pneumonia  
political
population
porch     
poverty
premarital sex
prescription
primary residence
principal city
projections
property
Protestant
public assistance   

race
radio
reading  
recession
recreation    
region
religious
renter
rent    
Republican
respiratory    
retirement
retirement accounts

same-sex
SAT
school
school enrollment
science
self-employment
shopping
sidewalk        
single-family  
single-parent
single-person
sleeping  
smoking
Social Security  
sources of income
south
Spanish
spending
SSI
standard of living
state
stock
stroke
student loans. Also search education loans.
suburb: search metropolitan
suicide

telephone
television
tobacco
transaction account
transportation
trash
trust
tuition

ulcer
upper class  
unemployment
union
unmarried  
utilities

vehicle
veteran’s benefit  
visual
volunteer
vote
voting

wages   
walking
washing machine
water
weight
west
White
widow    
wives
women
work
work at home
worker’s compensation     
working class

Reviews

IN PRAISE OF . . .
“Could be called . . . the political strategist’s bible.”
— The Wall Street Journal

“Highly recommended.”
— CHOICE

“. . . useful and informative.”
 — American Reference Books Annual

“Students looking for excellent documentation of public opinion on virtually any current topic will find this work extremely helpful.” 
— Scranton University Library Newsletter