American Generations: Who They Are and How They Live, 8th edition


Compares and contrasts the five living generations of Americans—Millennials, Generation X, Baby Boom, Swing, and World War II.

SKU: 02102013 Series: Product ID: 1605

Product Description

For decades, the U.S. population has been fragmented by generation. The eighth edition of American Generations: Who They Are and How They Live is the tool for piecing together those fragments and seeing the whole. It is the resource for researchers who want to compare and contrast the living generations—iGeneration, Millennial, Generation X, Baby Boom, Swing, and World War II. The age and generational profiles contained in this book are an invaluable resource for marketers, advertisers, small businesses, large corporations, entrepreneurs, consultants, business students, and the libraries that serve them.

American Generations opens with an in-depth overview of the demographics of each generation, including a preview of the new baby bust (Recession babies). The 11 additional chapters examine Attitudes, Education, Health, Housing, Income, Labor Force, Living Arrangements, Population, Spending, Time Use, and Wealth. This edition of American Generations includes 2012 attitudes data from the General Social Survey, 2011 time use data from the American Time Use Survey, the latest income, housing, labor force, and spending data, as well as 2011 data on net worth, assets, and debt. Each chapter includes tables and text showing how the generations are alike and different, the important trends, and what to expect in the future.

Today’s world is changing rapidly. People who are as little as 10 years apart in age can have very different experiences, making them unlike one another in significant ways. American Generations reveals the differences. Those who know the differences will better understand what lies ahead.

466 Pages Available July 2013
cloth ISBN 978-1-940308-02-9; paper ISBN 978-1-940308-03-6; pdf ISBN 978-1-940308-09-8

Create your own tables, charts, and PowerPoint presentations,
choose the PDF format, which is linked to spreadsheets of all the book’s tables.

Look Inside



“Could be called . . . the political strategist’s bible.”
— The Wall Street Journal

“Highly recommended.”

“. . . useful and informative.”
 — American Reference Books Annual

“Students looking for excellent documentation of public opinion on virtually any current topic will find this work extremely helpful.” 
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