American Generations: Who They Are and How They Live, 9th edition

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Compares and contrasts the five living generations of Americans—Millennials, Generation X, Baby Boom, Swing, and World War II.

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SKU: 02102013-1 Series: Product ID: 3062

Description

For decades, the U.S. population has been fragmented by generation. The ninth edition of American Generations: Who They Are and How They Live is the tool for piecing together those fragments and seeing the whole. It is the resource for those who want to stay on top of the dynamic generational mix—from the preschool Recession generation to the adolescent iGeneration, from young adult Millennials to middle-aged Generation X, from the “go-go” Baby Boomers to the “slow-go” Swing and World War II generations. The age and generational profiles in this new reference tool are an invaluable resource for marketers, advertisers, small businesses, large corporations, entrepreneurs, consultants, business students, and the libraries that serve them.

American Generations opens with an in-depth overview of the demographics of each generation. The 11 additional chapters examine Attitudes, Education, Health, Housing, Income, Labor Force, Living Arrangements, Population, Spending, Time Use, and Wealth. This edition of American Generations includes 2016 attitudes data from the General Social Survey, 2015 time use data from the American Time Use Survey, as well as recent income, housing, labor force, and spending data. Household net worth, assets, and debt are also profiled. Each chapter includes tables and text showing how the generations are alike and different, the important trends to watch, and what to expect in the future.

Today’s world is changing rapidly. People who are as little as 10 years apart in age can have very different experiences, making them unlike one another in significant ways. American Generations reveals the significant differences. Those who are in the know will better understand what lies ahead.

 

488 Pages Available Fall 2017
cloth ISBN 978-1-937737-45-0; paper ISBN 978-1-937737-46-7; pdf ISBN 978-1-937737-47-4

Create your own tables, charts, and PowerPoint presentations,
choose the PDF format, which is linked to spreadsheets of all the book’s tables. As our electronic version is PDF you can also copy, paste, highlight, extract and add sticky notes! 

Look Inside

Look Inside

What's Analyzed

What’s Analyzed in American Generations

abortion
accidents
air conditioning
alcoholic beverages
allergies
Alzheimer’s disease
American Dream
ancestry
anniversary
apartment
apparel
arthritis
Asian
asset
asthma
attention deficit hyperactivity disorder

baby boom
baby bust
bachelor’s degree
back pain
bathrooms
bedrooms
Bible
bicycle
birth
Black
blood pressure
Buddhism
business

cancer
capital punishment
caring for and helping household members
caring for and helping people in other households
cash contributions
Catholic
central city
cerebrovascular disease
certificates of deposit
child
children
chronic lower respiratory disease
cigarette
city
citizenship
clothing: search apparel
cohabitation: search unmarried partners
college
commute to work: search journey to work
condom
conservative
contraceptive
coronary
county
country of birth
credit card

day care
death
death penalty
debt
deck
degree
Democrat
diabetes
dining room
disability. Also search physical difficulties.
disease
dishwasher
disposal
dividends
divorce
doctor visits: search health care visits
down payment
drinking. Also search alcohol.
drive to work
drug
dual-earner

earners
earnings
eating
education
education loan
emphysema
employment
English
enrollment
entertainment
euthanasia
evolution
exciting
exercise

family
female
female-headed
female householder
fertility
financial situation
fireplace
food
footwear
foreign-born
friends
fuel
full-time

garage
gay marriage
generation
generation X
getting ahead
gifts
God
gun

happiness
health care
health conditions
health insurance
health status
hearing
heart disease
heating fuel
high blood pressure: search hypertension
high school
Hinduism
Hispanic
home equity
homeowners
homeownership
homeschool
homosexual
hospital
house
household
household services
housework
housing
housing cost
housing unit
housing value. Also search primary residence.
human beings
husbands
hypertension

iGeneration
immigrant
immigration
income
independent
industry
influenza
insurance
interest
Internet
Islam

Jewish
job tenure
journey to work

kidney disease
kitchen

labor force
language
laundry
learning disability
leisure
liberal
life expectancy
life insurance
live alone
liver disease
living arrangement
living room
long-term employment
lower class

male
male-headed
male householder
marijuana
marital history
marital status
marriage
married couple
median household income
median income
Medicaid
medical care
Medicare
men
metropolitan
midwest
migraine
middle class
millennial
minimum wage
minorities
minority
mobile home
mobility
moderate
mortgage
Moslem
mutual funds: search pooled investment funds

natural gas
neighborhood
nephritis
net worth
never married
news
newspaper
nonfamily
non-Hispanic white
nonmetropolitan
northeast

obese
occupation
overweight

parent
part-time
pension
people living alone
personal care
personal insurance and pensions
physical activity
place of birth
pneumonia
political
population
porch
poverty
premarital sex
prescription
primary residence
principal city
projections
property
Protestant
public assistance

race
radio
reading
recession
recreation
region
religious
renter
rent
Republican
respiratory
retirement
retirement accounts

same-sex
SAT
school
school enrollment
science
self-employment
shopping
sidewalk
single-family
single-parent
single-person
sleeping
smoking
Social Security
sources of income
south
Spanish
spending
SSI
standard of living
state
stock
stroke
student loans. Also search education loans.
suburb: search metropolitan
suicide

telephone
television
tobacco
transaction account
transportation
trash
trust
tuition

ulcer
upper class
unemployment
union
unmarried
utilities

vehicle
veteran’s benefit
visual
volunteer
vote
voting

wages
walking
washing machine
water
weight
west
White
widow
wives
women
work
work at home
worker’s compensation
working class

Reviews

IN PRAISE OF . . .
“Could be called . . . the political strategist’s bible.”
— The Wall Street Journal

“Highly recommended.”
— CHOICE

“. . . useful and informative.”
 — American Reference Books Annual

“Students looking for excellent documentation of public opinion on virtually any current topic will find this work extremely helpful.” 
— Scranton University Library Newsletter