Best Customers: Demographics of Consumer Demand, 12th Edition

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Best Customers is a unique look at who the best and biggest customers are for hundreds of individual products and services.

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SKU: BC_July15H-1 Series: Product ID: 3462

Description

Find out how the American marketplace has been transformed by recovery from the Great Recession in the new 12th edition of Best Customers: Demographics of Consumer Demand, with all-important 2014 spending data—the first year of spending recovery. Best Customers is a unique look at who the best and biggest customers are for hundreds of individual products and services. The new edition of Best Customers includes analyses of spending trends since the Great Recession, product by product.

Best Customers analyzes household spending on more than 300 products and services by age of householder, household income, household type, race and Hispanic origin of householder, region of residence, and educational attainment of householder. Based on unpublished data from the 2014 Consumer Expenditure Survey—you can’t find this on the Internet—Best Customers identifies which households spend the most on a product or service (the best customers) and which control the largest share of spending (the biggest customers).

Best Customers is divided into 21 chapters, arranged alphabetically. Within each chapter, individual products and services are arranged alphabetically. The chapters are: alcoholic beverages, apparel, computers, education, entertainment, financial products and services, household furnishings, gifts to non-household members, groceries, health care, household services, housekeeping supplies, personal care products and services, reading material, restaurants and carry-outs, shelter and utilities, telephone, tobacco, transportation, travel, and utilities.

Each table in Best Customers analyzes household spending on a particular product or service and is accompanied by text identifying the best and biggest customers, analyzing spending patterns, describing spending trends since the Great Recession, and predicting future trends based on the nation’s changing demographics.

INTENDED AUDIENCE: Marketers, advertisers, small businesses, large corporations, entrepreneurs, consultants, business students, and the libraries that serve them. It is a one-of-a-kind resource for those who need to understand the dynamics of the American marketplace.

816 Pages  Released: 2018
Hardcover ISBN 978-1-937737-39-9, $143.00
Paper ISBN: 978-1-937737-40-5, $108.95
PDF ISBN: 978-1-937737-41-2
Single-User PDF Download: $108.95  Multi-User PDF Site License: $330.00

Create your own tables, charts, and PowerPoint presentations,
choose the PDF format, which is linked to spreadsheets of all the book’s tables. As our electronic version is PDF you can also copy, paste, highlight, extract and add sticky notes! 

Look Inside

Look Inside Best Customers

What's analyzed

 

 

What’s analyzed in Best Customers

accounting fees
admission to movies, theater, concert, park, museum
admission to sports events
airline fares
alcoholic beverages
alimony
amusement park tickets
apparel repair
apples
appliances
applications, for handheld devices
artificial sweeteners
athletic gear
audio equipment
audio tapes
automobile service clubs
automobiles

baby food
babysitting
bacon
bakery products, frozen and refrigerated
baking needs and miscellaneous products
bananas
bank service charges
bath products
bathroom linens
bedroom furniture
bedroom linens
beef
beer and ale
bicycles
biscuits and rolls
boats
book readers
books
books and supplies, college
books and supplies, elementary and high school
bottled fruit juice
bottled gas
bottled water
boys’ apparel
bread and cracker products
bread, except white
bread white
breakfast and brunch
bus fares, intercity
butter

cabinets
cable and satellite television service
cafeterias, food from employer or school
cakes and cupcakes
campers
camping equipment
candy
canned fish and seafood
canned fruit
canned fruit juice
canned soup
canned vegetable juice
canned vegetables
carbonated drinks
cars, lease payments
cars, new
cars, used
catered affairs, live entertainment for
catered affairs, rental of party supplies for
CDs
ceiling fans
cell phone service
cemetery lots
cereal, ready-to-eat and cooked
chairs, living room
charities, cash contributions to
cheese
chewing gum
chicken
child care
child support
children’s shoes
churches, contributions to
cigarettes
citrus fruit
cleaning equipment
cleaning service
cleaning supplies
cleansing and toilet tissue
closet and storage items
clothes
clubs, automobile service
clubs, shopping
clubs, social, recreational, health
coffee
coin collecting
cold cuts
college, books and supplies
college, contributions to
college students, support for
college tuition
compact discs
computer accessories
computer hardware
computer information services
computer repair
computer software
contact lenses
contributions of cash, as gift
contributions of cash, to charities
contributions of cash to educational organizations
contributions of cash to political organizations
contributions of cash to religious organizations
contributions to retirement accounts (nonpayroll)
cookies
cookware, nonelectric
cooling equipment, portable
cosmetics
crackers
cream
cream, nondairy
credit card finance charges
credit card membership fees
cupcakes
curtains

dairy products
day care, adult
day care centers, nurseries, preschools
decorative items for the home
deductions for government retirement
deductions for private pensions
deductions for Social Security
dental products
dental services
deodorants
desserts, prepared
digital audio players
digital book readers
dining room furniture
dining room linens
dinner at restaurants
dishes
doughnuts
downloads, audio
downloads, video
draperies
dried fruit
dried vegetables
drinks, alcoholic
drinks, carbonated
drinks, fruit-flavored
drinks, sports
drugs, Medicare premiums
drugs, nonprescription
drugs, prescription
dry cleaning
DVD players
DVD rental
DVDs

eating out
education, contributions to organizations
education expenses, gifts of
eggs
elderly, care for
electricity
elementary school books and supplies
elementary school tuition
entertainment
entertainment, gifts of
entertainment, live, at catered affairs
equipment, camping
equipment, exercise
equipment, fishing
equipment, heating and cooling, portable
equipment, hunting
equipment, infants’
equipment, lawn and garden
equipment, laundry and cleaning
equipment, outdoor
equipment, photographic
equipment, sound
eye care services
eyeglasses

fast-food
fats and oils
fees, accounting
fees, bank service charges
fees, credit card membership
fees, for participant sports
fees, for recreational lessons
fees, legal
fees, parking
fees, photographer’s
fees, security system service
fees, shopping club membership
feminine hygiene products
finance charges, credit card
finance charges, mortgage
finance charges, student loan
finance charges, vehicle
fish and seafood
fishing equipment
flatware
floor coverings
flour
flour, prepared mixes,
flowers, fresh
food on trips
frankfurters
fruit
fruit-flavored drinks, noncarbonated
fruit juice
fuel oil
funeral expenses
furniture, bedroom
furniture, cabinets
furniture, infants’
furniture, kitchen and dining room
furniture, living room
furniture, mattresses and springs
furniture, outdoor
furniture, sofas

gambling losses
game tables
games for handheld devices
games, video hardware
games, video software
gaming services, online
garbage collection
garden equipment
garden supplies
gardening, lawn care service
gas, bottled
gas, natural
gasoline
gifts
giftwrap
girls’ apparel
glassware
GPS services
groceries
groceries on trips
ground beef

hair care products
ham
hand tools
handicapped, care for
health care expenses
health care services by nonphysicians
health club memberships
health insurance
hearing aids
heating equipment, portable
high school books and supplies
high school tuition
hobbies
home equity loan/line of credit interest
homeowner’s insurance
hospital room and services
hot dogs
hotels
household textiles, bathroom
household textiles, bedroom
household textiles, kitchen and dining room
housekeeping services
housewares
hunting equipment

ice cream and related products
infant apparel
infant equipment and furniture
insurance, health
insurance, homeowner’s
insurance, life and other personal
insurance, long-term care
insurance, tenant’s
insurance, vehicle
interest, credit card
interest, home equity loan/line of credit
interest, mortgage
interest, student loan
interest, vehicle
internet service
invalids, care for

jams, preserves, other sweets
jewelry
juice, fruit
juice, vegetable

kitchen appliances, major
kitchen appliances, small electric
kitchen furniture
kitchen linens

lab tests
lamps
landline phone service
laundry and cleaning equipment
laundry and cleaning supplies
laundry and dry cleaning apparel, coin-operated
laundry and dry cleaning apparel, professional
lawn and garden equipment
lawn and garden service
lawn and garden supplies
leasing cars and trucks
legal fees
lessons, fees for recreational
lettuce
life insurance
lighting fixtures
linens, bathroom
linens, bedroom
linens, kitchen and dining room
living room chairs and tables
living room sofas
local transportation on trips
lodging on trips
long term care insurance
lottery losses
luggage
lunch
lunch meats

magazines
maintenance and repair materials for owned home
maintenance and repair materials for rented home
maintenance and repair services for owned home
maintenance and repair services for rented home
maintenance and repair vehicle
margarine
mass transit fares, intracity
mattresses and springs
Medicare premiums
Medicare prescription drug premiums
Medicare supplements, commercial
memberships, automobile service club
memberships, credit card
memberships, shopping
memberships, social, recreational, health
memory, portable
men’s apparel
men’s shoes
milk, fresh
milk, imitation
mortgage interest
motorcycles
motor oil
movie tickets
moving, storage, freight express
museum admissions
musical instruments and accessories

napkins
natural gas
newspapers
nondairy cream and imitation milk
nonphysician health care services
nuts

occupational expenses
oil change, lube, and oil filters
olives, pickles, relishes
oral hygiene products
oranges
outdoor equipment
outdoor furniture

paper towels
park admissions
parking fees
pasta, cornmeal, and other cereal products
peanut butter
pensions, deductions for private
personal care services
personal digital audio players
pest control products and services
pets
photographer’s fees
photographic equipment
photographic processing
physician services
pickles
pies, tarts, turnovers
pillows, decorative
plants and fresh flowers, indoor
political organizations, contributions to
pork chops
portable heating and cooling equipment
portable memory
postage
potato chips
potatoes, fresh
poultry
power tools
prepared food, desserts
prepared food, flour mixes
prepared food, fresh
prepared food, frozen
prepared food, salads
prescription drugs
property management and security for owned homes
property taxes
public transportation

radio repair
radio, satellite
records
recreational club memberships
recreational expenses on trips
recreational lessons, fees for
recreational vehicles
religious organizations, contributions to
relishes
rent
rental, musical instrument
rental, party supplies for catered affairs
rental, recreational vehicles
rental, safe deposit box
rental vehicles
rental, videotape, disc, and film
renter’s insurance
repair, apparel
repair, appliance
repair, computer
repair materials for owned home
repair materials for rented home
repair, musical instrument
repair services for owned home
repair services for rented home
repair shoe
repair television, radio, sound equipment
repair vehicle
residential telephone service
restaurant and carryout food on trips
retirement accounts, contributions to (nonpayroll)
retirement accounts, deductions for private pension
rice
ringtones for handheld devices
roast beef
rugs

safe deposit box rental
salad dressings
salads, prepared
salt, spices, other seasonings
satellite radio service
satellite television service
sauces and gravies
sausage
seafood
seasonings
security system service fee for home
sewing materials and supplies
shampoo
shaving products
ship fares
shoes, children’s
shoes, men’s
shoes, repair
shoes, women’s
shopping club memberships
slipcovers and decorative pillows
smoking
smoking accessories
snacks at restaurants
snacks, potato chips and other
social, recreational, health clubs
Social Security, deductions for
sofas
software, computer
software, video game
sound components, equipment, accessories
sound equipment repair
soups, canned and packaged
spices
sports drinks
sports events, admission to
sports events, fees for participant
stamp collecting
stamps
stationery
steak
storage items
storage service
streamed audio
streamed video
student loans, finance and interest charges
subscriptions
sugar
sweetrolls

tables, living room
taxi fares and limousine service in home city
taxes, property
tea
technical school tuition
telephones
television repair
television service
television sets
tenant’s insurance
termite and pest control
test preparation and tutoring services
tires
tobacco products other than cigarettes
toilet tissue
tolls
tomatoes
tools, power and hand
toothpaste
topicals and dressings
towing charges
toys
trailers
train fares, intercity
trash collection
tricycles
truck lease payments
trucks, new
trucks, used
tuition, college
tuition, elementary and high school
tuition, vocational and technical school

utilities

vacation homes, owned
VCRs
vegetable juices
vegetables
vehicle finance charges
vehicle insurance
vehicle leasing
vehicle maintenance and repair
vehicle, recreational
vehicle rentals
vending machines and mobile vendors, snacks from
video cassettes, tapes, discs
video disc players
video game hardware
video game software
video rental, tape and disc
video streamed and downloaded
vitamins, nonprescription
vocational school tuition

wall units
water and sewer
water, bottled
water softening services
whiskey
window coverings
wine
women’s apparel
women’s shoes

X–rays

Reviews

IN PRAISE OF
“Highly recommended…perfect for high school, academic, and public libraries; lower-and upper-level undergraduates; and general readers.” —CHOICE