The Millennials: Americans Born 1977 to 1994 examines young adults who are establishing themselves in the household and labor market at a difficult time. This large generation is critical for business success. Not only is it responsible for putting the first African American in the White House, but its technological sophistication makes or breaks many products and services. In these difficult economic times, perhaps no generation is more important to business than Millennials. The Millennials will tell you what you need to know.
For those who track generational change, the special supplement on the iGeneration included in this book will give you a preview of what is to come. The chapters in the special supplement examine children and their families, documenting trends in family incomes, children’s health, even how parents use their time. Also in The Millennials is a sneak peak at what might be called the Recession Generation—the 16 million Americans born in the aftermath of the Great Recession.
The Millennials: Americans Born 1977 to 1994 is designed for easy use. Its eleven chapters examine Millennials’ attitudes, education, health, housing, income, labor force, living arrangements, population, spending, time use, and wealth. An additional nine chapters in the special supplement examine children and their families’ education, health, housing, income, labor force, living arrangements, population, spending, and time use.
New to this edition are all-important 2013 updates of income, spending, and wealth. Additionally, 2013 population estimates by race and Hispanic origin are presented, showing the extraordinary diversity of the nation’s children and young adults. This edition also contains a unique comparison of the attitudes of the generations of Americans based on the General Social Survey, as well as homeownership rates, time use by age and sex, trends in household spending and wealth since the Great Recession, and labor force statistics with projections to 2022.
Each new generation of Americans is unique and surprising in its own way. With The Millennials: Americans Born 1977 to 1994 on your bookshelf, you won’t be surprised by the unique characteristics of young adults, and you will be prepared for the generation that follows them. With this information in hand, you will be better able to cater to their wants and needs.
564 pages; Jan. 2015
ISBN 978-1-940308-81-4 (hardcover); ISBN 978-1-940308-82-1 (paper) ISBN 978-1-940308-83-8 (PDF)
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