The 12th edition of Who’s Buying Entertainment is based on unpublished data collected by the Bureau of Labor Statistics’ 2014 Consumer Expenditure Survey—you can’t get these data online. It examines how much Americans spend on amusing themselves by the demographics that count: age, income, high-income households, household type, race and Hispanic origin, region of residence, and education. To round out the spending picture, it also presents who-are-the-best-customers analyses of the data, showing the demographics of the best and biggest customers at a glance. The individual products and services examined in this report include items ranging from television sets to movie tickets, video games, cable service, pet food, toys, sports equipment, and recreational vehicles. Also in this edition is a unique analysis of spending since the Great Recession.
INTENDED AUDIENCE: Marketers, advertisers, small businesses, large corporations, entrepreneurs, consultants, business students, and the libraries that serve them. It is a one-of-a-kind resource for those who need to understand the dynamics of the American marketplace.
154 Pages Available in Paper or PDF format Released: 2018
Paper ISBN: 978-1-937737-62-7, PDF ISBN: 978-1-937737-63-4
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