The 14 volumes in the Who’s Buying Series are based on the current edition of Household Spending: Who Spends How Much on What (which is also updated every year) and give researchers even more detail about how much Americans spend by the demographics that count—age, income, household type, race and Hispanic origin, region of residence, and education. To round out the spending picture, researchers also get “who are the best customers” analyses of the data.

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