It seems like everyone is talking about the importance of demographics these days as the economy falters and politicians vie for office. Here are three new titles from New Strategist that are the result of hundreds of hours of research and number-crunching by our demographers—they’ve done the work for you and you’ll be glad they did!

A to Z Guide to American Consumers:
Quick Links to Free Demographics

American Attitudes: What Americans Think about the Issues That Shape Their Lives, 5th ed.

Find out what Americans think about hundreds of topics ranging from premarital sex to global warming, all broken out by the demographics that shape perspective. Especially valuable are the comparisons of how attitudes have changed since 1996.

American Generations:
Who They Are and How They Live, 6th ed.

Here is a superior resource for researchers who want to quickly and easily compare and contrast the five generations—Millennial, Generation X, Baby Boom, Swing, and world War II.