Browse by Series

Consumer Series

Get fast access to the numbers you need in this series of quick-reference books that sum up the U.S. population.

Money Series

Four volumes that examine who has money and what they do with it.

"Who We Are" Series

Three volumes that give you a comprehensive look at the socioeconomic and spending characteristics of Asians, Blacks, and Hispanics.

"Who's Buying" Series

The 14 volumes in this annually updated series give you the big picture on household spending

American Generations Series

Four popular guides to the ages—Millennials, Generation X, Baby Boom, and Older Americans

Who's Buying By Age, 6th ed. (paperback)

Product ID: 1211P

The only published source for weekly and quarterly spending data on what households buy and how much they spend, and also how often they buy certain items.

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Price: $59.95

ships immediately

Who's Buying by Race and Hispanic Origin, 7th ed. (paperback)

Product ID: 1411P

The demographics of spending by race and Hispanic origin on hundreds of products and services in ten major categories ranging from apparel to transportation.

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Price: $59.95

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ELECTRONIC OPTIONS · All New Strategist titles · are available in hardcopy · and as PDFs linked to · spreadsheets of each · book's data tables, · perfect for doing custom · analysis and creating · PowerPoint presentations. · They are also available · through the ProQuest · Entrepreneurship database, · the Gale/Cengage Virtual · Reference Library, · and Bloomberg.