The Opportunity Series

The New Strategist demographers, who have been tracking trends for more than two decades, will show you what you need to know in the new Opportunity Series, which kicks off with three comprehensive titles. More than just pages of statistics, each title provides innovative ideas and analysis to help you find that Big Idea.

Ten Things You Need to Know about the Children's Market

Product ID: 0308

Marketing to children today is a challenge. Not only are children harder to find in our aging nation, but children themselves are becoming more diverse in every way.

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Price: $89.95

Ten Things You Need to Know about the College Market

Product ID: 0508

The college market is large and, until recently, has been growing rapidly. But with college costs rising beyond affordability for most families, the size of the market may have peaked.

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Price: $89.95

Ten Things You Need to Know about the Retirement Market

Product ID: 0608

The oldest baby boomers are now entering their sixties, and businesses that have long served retirees are anticipating an enormous expansion in the market over the next few years.

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Price: $89.95

Ten Things You Need to Know Three-Volume Series

Product ID: 1008

Buy all three titles in The Opportunity Series--focusing on the Children's, College, and Retirement Markets--and save.

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Price: $245.00

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