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Consumer Series

Get fast access to the numbers you need in this series of quick-reference books that sum up the U.S. population. Each title is designed for easy use--charts and tables are well-constructed for data clarity--and together they provide the demographic, spending, and lifestyle data most important to understanding life in the United States.


American Attitudes: Who Thinks What about the Issues That Shape Our Lives, 8th edition

American Attitudes: Who Thinks What about the Issues That Shape Our Lives, 8th edition

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Product ID: 0110July15H
Find out what Americans think about hundreds of topics ranging from premarital sex to global warming, all broken out by the demographics that shape perspective. Especially valuable are the comparisons of how attitudes have changed since 1996.
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Price: $138.00

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American Generations: Who They Are and How They Live, 8th edition

American Generations: Who They Are and How They Live, 8th edition


Product ID: 02102013
Compares and contrasts the five living generations of Americans—Millennials, Generation X, Baby Boom, Swing, and World War II.
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Price: $138.00

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American Health: Demographics and Spending of Health Care Consumers, 3rd ed.

American Health: Demographics and Spending of Health Care Consumers, 3rd ed.


Product ID: 0310
Demographics and spending of health care consumers. Includes historical data and calculations so you can instantly grasp the trends.
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Price: $138.00

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American Men and Women: Who They Are and How They Live, 2nd edition

American Men and Women: Who They Are and How They Live, 2nd edition


Product ID: 1008Paug2013
Demographics of men's and women's population, looking at education, health, incomes, living arrangements, spending, wealth, etc.
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Price: $103.95

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American Sexual Behavior: Demographics of Sexual Activity, Fertility, and Childbearing

American Sexual Behavior: Demographics of Sexual Activity, Fertility, and Childbearing


Product ID: 0706
Demographics of sexual activity, fertility, and childbearing.
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Price: $89.95

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American Time Use: Who Spends How Long at What, 2nd ed.

American Time Use: Who Spends How Long at What, 2nd ed.


Product ID: 0410
Demographics of how people spend their time. Includes analysis of data exclusive to this book.
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Price: $138.00

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Americans and Their Homes: Demographics of Homeownership, 3rd ed.

Americans and Their Homes: Demographics of Homeownership, 3rd ed.


Product ID: 0211
Demographics of who owns their home, what those homes are like, who moved recently, and how much they spent.
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Price: $138.95

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Demographics of the U.S.: Trends and Projections, 4th ed.

Demographics of the U.S.: Trends and Projections, 4th ed.


Product ID: 0112H
A unique source for details about the socioeconomic trends of the past 60 years, with many projections to the year 2020
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Price: $138.00

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Getting Wiser to Teens: More Insights into Marketing to Teenagers, 3rd ed.

Getting Wiser to Teens: More Insights into Marketing to Teenagers, 3rd ed.


Product ID: Item #: 0403
What teens think, feel, and need, what they do, what they buy, and how marketers should -- and shouldn't -- reach them. 
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Price: $54.95

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Racial and Ethnic Diversity, 7th ed.

Racial and Ethnic Diversity, 7th ed.


Product ID: 0709Paug2013
Compares and contrasts the demographics of American Indians, Asians, Blacks, Hispanics, and Whites.
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Price: $103.95

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