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"Who's Buying" Series

The 14 volumes in the annually updated Who’s Buying Series are based on the current edition of Household Spending: Who Spends How Much on What (which is also updated every year) and give researchers even more detail about how much Americans spend by the demographics that count—age, income, household type, race and Hispanic origin, region of residence, and education. To round out the spending picture, researchers also get “who are the best customers” analyses of the data.


14-Volume Who's Buying Series (paperback)

 
Analyses of how much Americans spend by the demographics that count. Volumes can be ordered individually or save 15% by ordering the entire series.
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Who's Buying Alcoholic and Nonalcoholic Beverages, 9th ed.

Who's Buying Alcoholic and Nonalcoholic Beverages, 9th ed.

 
Who buys alcoholic beverages (beer, wine, whiskey, and other alcoholic beverages) at home, on trips, and at restaurants and bars. Also who buys colas and noncolas, coffee and tea, fruit-flavored drinks, milk, etc.
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Who's Buying Apparel, 8th ed.

Who's Buying Apparel, 8th ed.

 
Who buys apparel and shoes for boys and girls, men and women, plus jewelry, watches, sewing materials, laundering and dry cleaning.
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Who's Buying at Restaurants and Carry-Outs, 10th ed.

Who's Buying at Restaurants and Carry-Outs, 10th ed.

 
Who's buying breakfast or brunch, lunch, dinner, and snacks at fast- and full-service restaurants, vending machines, school and work cafeterias.
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Who's Buying By Age, 7th ed.

Who's Buying By Age, 7th ed.

 
The only published source for weekly and quarterly spending data on what households buy and how much they spend, and also how often they buy certain items.
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Who's Buying by Race and Hispanic Origin, 8th ed.

Who's Buying by Race and Hispanic Origin, 8th ed.

 
The demographics of spending by race and Hispanic origin on hundreds of products and services in ten major categories ranging from apparel to transportation.
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Who's Buying Entertainment, 9th ed.

Who's Buying Entertainment, 9th ed.

 
Who buys sports and photographic equipment, sound components and TVs, videogames, movie and theater tickets, and much more.
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Who's Buying for Pets, 10th ed.

Who's Buying for Pets, 10th ed.

 
Who's buying pet food, supplies and medicine, veterinary services, etc.
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Who's Buying for Travel, 9th ed.

Who's Buying for Travel, 9th ed.

 
Who's buying airline and ship fares, luggage, lodging, food, alcohol, auto rental, recreation, etc., on trips.
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Who's Buying Groceries, 10th ed.

Who's Buying Groceries, 10th ed.

 
How much Americans spend on food for home consumption. The almost 100 items range from bacon to instant coffee, from frozen vegetables to steak.
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