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"Who's Buying" Series
The 14 volumes in the annually updated Who’s Buying Series are based on the current edition of Household Spending: Who Spends How Much on What (which is also updated every year) and give researchers even more detail about how much Americans spend by the demographics that count—age, income, household type, race and Hispanic origin, region of residence, and education. To round out the spending picture, researchers also get “who are the best customers” analyses of the data.
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Analyses of how much Americans spend by the demographics that count. Volumes can be ordered individually or save 15% by ordering the entire series.
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Who buys alcoholic beverages (beer, wine, whiskey, and other alcoholic beverages) at home, on trips, and at restaurants and bars. Also who buys colas and noncolas, coffee and tea, fruit-flavored drinks, milk, etc.
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Who buys apparel and shoes for boys and girls, men and women, plus jewelry, watches, sewing materials, laundering and dry cleaning.
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Who's buying breakfast or brunch, lunch, dinner, and snacks at fast- and full-service restaurants, vending machines, school and work cafeterias.
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The only published source for weekly and quarterly spending data on what households buy and how much they spend, and also how often they buy certain items.
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The demographics of spending by race and Hispanic origin on hundreds of products and services in ten major categories ranging from apparel to transportation.
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Who buys sports and photographic equipment, sound components and TVs, videogames, movie and theater tickets, and much more.
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Who's buying pet food, supplies and medicine, veterinary services, etc.
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Who's buying airline and ship fares, luggage, lodging, food, alcohol, auto rental, recreation, etc., on trips.
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How much Americans spend on food for home consumption. The almost 100 items range from bacon to instant coffee, from frozen vegetables to steak.
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