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ISBN 978-1-933588-95-7; 478 pgs.; June 2008
Contents
Introduction
Bibliography
Index
Sample Pages
“Especially valuable are American Generations’ unique tables and graphs—compilations that otherwise would require the manipulation of data from various sources . . . Highly recommended.” —Choice
“This book serves as an excellent reference for business and industry planners because of the wealth of information provided.” —Journal of Consumer Marketing
The sixth edition of American Generations: Who They Are and How They Live is a superior resource for researchers who want to quickly and easily compare and contrast the five living generations—Millennial, Generation X, Baby Boom, Swing, and World War II. Opening with a in-depth overview of the demographics of the generations, American Generations’ 11 following chapters examine their education, health, housing, incomes, labor force, living arrangements, population, spending, time use (a new chapter), and wealth. American Generations explores the numbers behind the age groups so you can quickly and easily see the trends.
Please note that the electronic version of this title includes links to spreadsheets of all the book’s 273 tables.
