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ISBN 978-1-935114-78-9 (hardcover); ISBN 978-1-935114-79-6 (paper); 464 pages; June 2010
“Anyone who needs information on the existing generations will profit from one of the best publications on the area of interest, American Generations.” —American Reference Books Annual
“Especially valuable are American Generations’ unique tables and graphs—compilations that otherwise would require the manipulation of data from various sources . . . Highly recommended.” —CHOICE
“This book serves as an excellent reference for business and industry planners because of the wealth of information provided.” —Journal of Consumer Marketing
The seventh edition of American Generations: Who They Are and How They Live is a superior resource for researchers who want to quickly and easily compare and contrast the six living generations—iGeneration, Millennial, Generation X, Baby Boom, Swing, and World War II.
Opening with an in-depth overview of the demographics of each generation, American Generations’ 11 following chapters examine their attitudes, education, health, housing, income, labor force, living arrangements, population, spending, time use, and wealth. Each chapter includes tables and text clearly describing the most important trends, including what to expect in the future.
Today’s world changes rapidly and people who are as little as 10 years apart in age can have very different experiences growing up, making them unlike one another in significant ways. American Generations reveals the differences and similarities among the generations of Americans.