$18.95 (ISBN 978-1-59102-635-8; 270 pgs.; paper; August 2008)
"What a fascinating book! Where else can one learn so much so quick about today's America. A great and very fun read."
—Laurence J. Kotlikoff, Professor of Economics, Boston University and co-author of Spend 'Til the End
"Bet You Didn't Know is a marvelous compendium of smart, tart essays on modern life, each built around a single scientific fact. The facts are fascinating and essays are witty, insightful, and crisp. There is something to be learned, savored, discussed, and laughed about on every page."
—Daniel Gilbert, Professor of Psychology, Harvard University and author of Stumbling on Happiness
"Want to be smarter than a fifth grader? Read Bet You Didn’t Know to learn more about American society than they ever taught you in school."
—Tom W. Smith, Director, General Social Survey at the National Opinion Research Center, University of Chicago
Statistics maven Cheryl Russell--editorial director of New Strategist Publications and the former editor-in-chief of American Demographics magazine--has spent a career tracking down facts. In Bet You Didn't Know, a fast-paced adventure in trend spotting, she separates facts from fantasy and applies a hefty dose of common sense to provide a deeper understanding of the processes at work in American society. Fans of Russell's popular American Consumers newsletter will love this book!