Single-user pdf ($89.95) (What’s this?)Multi-user pdf/site license ($270.00) (What’s this?)Create your own tables and charts by downloading the pdf, which is linked to spreadsheets of all data tables.
ISBN 978-1-933588-96-4; 90 pgs.; paperback; August 2008
Contents
Introduction
Bibliography
Index
Marketing to children today is a challenge. Not only are children harder to find in our aging nation, but children themselves are becoming more diverse in every way. Ten Things You Need to Know about the Children’s Market is an essential resource for analysis of demographic trends in the children’s industry.
Scope of the report
• Identifies and analyzes the top ten trends in the changing children’s market
• Provides data on the size and racial/ethnic makeup of the children’s market, their ages, and families, their incomes and spending, living arrangements, parents’ employment status, parental attitudes, and much more
• Covers trends among children and their families
• Includes state-by-state details on the population under age 18, plus details on how to get demographics for your local area.
Highlights
• The percentage of households with children has fallen from nearly half in 1950 to less than one-third today.
• Hispanic households are most likely to include children.
• More than one-third of children live in a family with a monthly income of less than $3,000.
• The percentage of children living with only their mother has more than doubled over the past few decades.
• In ten states, more than half of public school students are minorities.
Ten Things You Need to Know about the Children’s Market is guaranteed to help you spot market trends, make better research decisions, improve your presentations and marketing materials, and save research time.
