paperback ($94.95)
single-user PDF with Excel links ($94.95) (What's this?)
multi-user/site license ($285.00) (What's this?)
ISBN 978-1-935114-93-2 (hardcover); ISBN 978-1-935114-94-9 (paper); 396 pgs.; December 2010
Create your own tables, charts, and PowerPoint presentations by downloading the PDF, which is linked to spreadsheets of all the book’s tables.
Methodology
Index
Sample Pages
American Buyers: Demographics of Shopping is a groundbreaking new guide to buying patterns, essential information in these difficult economic times. While most businesses have a feel for what is happening in their own establishment, American Buyers lets them see the big picture beyond their walls or web site. Its weekly and quarterly data show you how many households buy certain products and services and how much buyers pay for them, all broken down by the demographics that count—age, household income, household type, race and Hispanic origin, region of residence, and education.
American Buyers gives you weekly and quarterly buying data for hundreds of items that are organized into 10 chapters—apparel, entertainment, financial, food and alcohol, gifts, health care, housing, utilities, transportation, and a final chapter encompassing personal care, reading, education, and tobacco.
The raw spending data in American Buyers are not available on any government web site. They were obtained by special request from the Bureau of Labor Statistics and provide a unique look at household shopping behavior in the United States. The New Strategist statisticians calculated how much buyers spend during the average quarter or week.
