paperback ($245.00)
ISBN 978-1-935775-37-9 (hardcover); ISBN 978-1-935775-38-6 (paper); June 2011
"These books are fascinating to browse through and contain vital information for marketers and policymakers. The data give insight into what the future holds for the United States in the areas of retail, health care, education, and more. It should be noted that the tables presented here are not reprints from government reports. Instead, they have been created by the New Strategist editors to highlight consumer trends. This set is highly recommended to academic and large public libraries."
—American Reference Books Annual
The second edition of the Who We Are Series brings you, in three accessible volumes that can be purchased singly or as a set, the facts you need about the country's rapidly growing minority populations—Asians, blacks, and Hispanics. Each chapter contains chapters that examine their attitudes, education, health, housing, income, labor force status, living arrangements, population, spending, time use, and wealth (except for Asians, for whom there are no data on wealth).
New Strategist's editors spent hundreds of hours scouring web sites, compiling numbers into meaningful statistics, and creating tables with calculations that reveal the trends.
Click on the images below to go to the listing for each title to see its contents, introduction, and sample pages.
