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ISBN 1-885070-91-8; 392 pgs.; hardcover; June 2006; $69.95
Contents
Bibliography
Index
Sample Pages
"An incredibly easy reference, this should be one marketing book that does not collect dust on your shelf." —Journal of Consumer Marketing
"Although this fascinating and useful volume is directed toward businesses, it will be of interest to many other groups. Highly recommended." —CHOICE
"This reference book continues to be a valuable tool for business researchers and others interested in demographic data and interpretation. It is highly recommended." —American Reference Books Annual
No segment of the population will change as much as older Americans during the next two decades. The rapidly expanding age group is becoming increasingly sophisticated as it fills with well-educated Boomers. And because older people are more likely to vote than younger adults, the number-one priority of politicians, policymakers, and businesses in the years ahead will be catering to the wants and needs of people aged 55 and older.
The fifth edition of Older Americans: A Changing Market includes the latest statistics on the health, living arrangements, incomes, spending, and wealth of the 55-plus age group. It presents labor force data for 2005, including the government's updated labor force projections that reveal rising labor force participation among men and women aged 55 and older. It contains new data on their health, along with the latest population projections and estimates of household wealth. New to this edition is data from the Bureau of Labor Statistics' fascinating American Time Use Survey.
Older Americans: A Changing Market is designed for easy use. It is divided into ten chapters, organized alphabetically—Education, Health, Housing, Income, Labor Force, Living Arrangements, Population, Spending, Time Use (a new chapter), and Wealth.
With Older Americans: A Changing Market in hand, you can position your organization to benefit from the coming revolution.
