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ISBN 978-1-935775-55-3; 62 pgs.; paperback; Dec 2011
The ninth edition of Who's Buying for Pets is based on unpublished data collected by the Bureau of Labor Statistics' 2009 Consumer Expenditure Survey. It examines how much Americans spend on pets by the demographics that count: age, income, high-income households, household type, race and Hispanic origin, region of residence, and education. To round out the spending picture, it also presents who-are-the-best-customers analyses of the data, showing the demographics of spending at a glance. The categories examined in this report are pet food; pet purchase, supplies, and medicine; pet services (e.g., grooming and dog walking); and veterinary services. New to this edition is a unique analysis of spending before (2000 to 2006) and after (2006 to 2009) the Great Recession.