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ISBN 978-1-935114-26-0; 374 pgs.; paper; July 2009
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Contents
Introduction
Bibliography
Index
Sample Pages
"An incredibly easy reference, this should be one marketing book that does not collect dust on your shelf." —Journal of Consumer Marketing
"Although this fascinating and useful volume is directed toward businesses, it will be of interest to many other groups. Highly recommended." —CHOICE
"This reference book continues to be a valuable tool for business researchers and others interested in demographic data and interpretation. It is highly recommended." —American Reference Books Annual
No segment of the population is changing as much as older Americans. The expanding age group is becoming increasingly sophisticated as it fills with well-educated Boomers. The economic downturn has hurt many older Americans and it has devasted millions of Boomersmaking an understanding of theolder market increasingly vital to both businesses and government. Older Americans: A Changing Market tells you what you need to know.
The sixth edition of Older Americans includes the latest statistics on the health, living arrangements, incomes, spending, and wealth of the 55-or-older age group. It presents labor force data for 2008, revealing the rising labor force participation of men and women aged 55 and older. It contains new data on their health. New population projections are in this volume, along with data on household wealth from the Survey of Consumer Finances. Also new to this edition is an Attitudes chapter with data from the recently released 2008 General Social Survey.
Older Americans: A Changing Market is designed for easy use. It is divided into eleven chapters, organized alphabetically—Attitudes, Education, Health, Housing, Income, Labor Force, Living Arrangements, Population, Spending, Time Use, and Wealth.
With Older Americans: A Changing Market in hand, you can position your organization to benefit from the coming revolution.
