single-user pdf with Excel links ($59.95) (What's this?)
multi-user pdf/site license ($180.00) (What's this?)
Create your own tables and charts by downloading the PDF, which is linked to spreadsheets of all the tables in the book.
ISBN 978-1-935114-34-5; 124 pgs.; paperback; Dec 2009
Contents
Introduction
Sample Pages
The sixth edition of Who's Buying Alcoholic and Nonalcoholic Beverages is based on unpublished data collected by the Bureau of Labor Statistics' 2007 Consumer Expenditure Survey. It examines how much Americans spend on beverages by the demographics that count—age, income, high-income households, household type, race and Hispanic origin, region of residence, and education. To round out the spending picture, it also presents who-are-the-best-customers analyses of the data, showing the demographics of spending at a glance. It looks at who buys beer, wine, whiskey, and other alcoholic beverages at home, on trips, and at restaurants and bars. It also examines who buys colas and noncolas, coffee and tea, fruit-flavored drinks, milk, etc.
