We Track The Trends
New Strategist is your one-stop resource for understanding trends in the American marketplace. We produce consumer spending and demographic reference tools for businesses. Through baby boom and baby bust, from tech bubble to housing bubble, from the depths of the Great Recession to recovery, New Strategist has been tracking trends for more than 25 years.
We know Americans—who they are, what they think, how much they make, and what they spend. We take the measure of the ever-changing consumer and provide the context for business strategy.
We Serve: Marketers, advertisers, small businesses, large corporations, entrepreneurs, consultants, business students, and policymakers.
New Strategist puts your customers into context.
Trending This Week
— featuring the hottest trend, updated weekly from Cheryl Russell’s blog, Demo Memo
Decline in Births Now Equals Great Depression Drop
Since peaking in 2007, the annual number of births in the United States has fallen 10.7 percent. This number has significance: it is equal to the decline in births that occurred during the Great Depression. Among Hispanics and non-Hispanic Whites, the decline has been even greater…
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American Consumer
Get fast access to the numbers you need in this series of quick-reference books that sum up the U.S. population.
Who’s Buying
The 14 volumes in this series give you the big picture on household spending. Choose just the demographics you want or save and purchase the full set.
Who We Are
Three volumes that give you a comprehensive look at the socioeconomic and spending characteristics of Asians, Blacks, and Hispanics.
American Generations
Four popular guides to the ages—Millennials, Generation X, Baby Boom, and Older Americans.
Where We Get Our Data
American Community Survey
American Housing Survey
American Time Use Survey
Behavioral Risk Factor Surveillance System
Consumer Expenditure Survey
Current Population Survey
General Social Survey
Housing Vacancy Survey
National Health and Nutrition Examination Survey
National Health Interview Survey
National Household Education Survey
National Survey of Family Growth
National Survey on Drug Use and Health
Retirement Confidence Survey
Survey of Consumer Finances
Survey of Income and Program Participation
Youth Risk Behavior Surveillance System
The Face of New Strategist Press
Cheryl Russell,
a professional demographer with a master’s degree from Cornell University, is New Strategist’s editorial director. She has guided the company since its inception in 1989 and has spent her career uncovering and interpreting American demographic trends: who we are, where we live, what we do, how much we spend. She is the former editor-in-chief of American Demographics magazine and The Boomer Report. She is the author of Demo Memo blog, American Consumers newsletter, and numerous books about demographic trends.
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American Consumers, our free newsletter highlighting need-to-know demographic trends
Demo Memo blog—demographic trends with attitude
Trending this Week features the hottest trend pulled from Cheryl Russell’s blog, Demo Memo
Whitepapers Complimentary in-depth Reports focusing on the most pressing issues of the day
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Electronic Options
All New Strategist titles are available in hardcopy and as PDFs linked to spreadsheets of each book’s data tables, perfect for doing custom analysis and creating PowerPoint presentations. They are also available through ProQuest and Gale/Cengage.