The Face of New Strategist Press

Cheryl Russell, a professional demographer with a master’s degree from Cornell University, is New Strategist’s editorial director. She has guided the company since its inception in 1989 and has spent her career uncovering and interpreting American demographic trends: who we are, where we live, what we do, how much we spend. She is the former editor-in-chief of American Demographics magazine and The Boomer Report. She is the author of Demo Memo blog, American Consumers newsletter, and numerous books about demographic trends.

We invite you to examine the data NSP provides, demographic trends you can trust compiled by one of the most respected authorities in the field. Each of our titles offers a Look Inside for your review. Take a look at the changing America revealed by the numbers and use this insight to prepare for the future.

NSP, a trustworthy source you can turn to for accurate information from a company that has served the demographic community for nearly 30 years.