American Consumers Newsletter

50 Facts about the Average American

It is painfully clear that the nation’s politicians and business leaders are not demographers. If they were, they would not be so far off the mark in their positions and policies, products and promotions. Simply put, they do not have a...

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What’s So Special about Detroit?

During the Super Bowl, a two-minute television advertisement aired for the 2011 Chrysler 200 automobile, showcasing Detroit with Eminem as soundtrack. The ad was such a sensation (9 million views on YouTube so far) that the company proceeded to...

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It’s the Internet, Stupid!

Twenty years ago, when I was the editor of American Demographics magazine, we published an article entitled “The Fifth Medium,” the purpose of which was to describe and name the Big Thing that was about to happen. Everyone who...

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Meet the American Homeowner

He’s over there, crouched in the corner, hoping to ride out the storm of bad news about the housing market. According to the National Association of Realtors, sales of existing single-family homes fell in July to a level not seen since the...

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Is This the Big One?

They call it “econophysics,” a new way to understand economic change. Its practitioners seek to go beyond earthquake metaphors and harness the science of seismology to understand gyrations in financial...

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