Who We Are: Asians, 3rd ed.


Asians are the most affluent segment of the populationhere are the facts you need about their socioeconomic characteristics.


SKU: 0311Jan16 Series: Product ID: 1804


Who We Are: Asians brings you the facts you need about the size and characteristics of the nation’s Asian population—the fastest-growing segment of the consumer marketplace. Its 10 chapters examine Asian education, health, housing, income, labor force status, living arrangements, population, spending, time use, and wealth.

New to the third edition of Who We Are: Asians is a chapter on trends in Asian wealth before and after the Great Recession. The Population chapter includes 2014 population estimates showing numbers nationally and by state. The Time Use chapter examines how Asians prioritize their time. Also included is information on the spending, incomes, labor force participation, educational attainment, school enrollment, and living arrangements of Asians.

While the government collected the data in Who We Are: Asians, the tables are not reprints from government reports. Instead, New Strategist’s editors spent hundreds of hours scouring web sites, compiling numbers into meaningful statistics, and creating tables with calculations that reveal the trends. New Strategist has done the work for you, delving into the data and providing analysis and comparisons, placing the important information about Asians at your fingertips.

Asians are much more educated than the average American. They are more likely to postpone childbearing until their thirties, and many have children living in their home well into their fifties. These differences affect not only lifestyle but also consumer behavior and are of utmost importance to policymakers and business leaders. Who We Are: Asians gives you the information you need to discover and become familiar with the large and rapidly growing Asian population and its many unique characteristics.

288 pages; January 2016
ISBN 978-1-937737-27-6 (hardcover); ISBN 978-1-937737-28-3 (paper);
PDF ISBN 978-1-937737-29-0

Create your own tables, charts, and PowerPoint presentations,
choose the PDF format, which is linked to spreadsheets of all the book’s tables. As our electronic version is PDF you can also copy, paste, highlight, extract and add sticky notes! 

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