The tenth edition of Who’s Buying Apparel is based on unpublished data collected by the Bureau of Labor Statistics’ 2013 Consumer Expenditure Survey—you can’t get these data online. It examines how much Americans spend on apparel by the demographics that count—age, income, high-income households, household type, race and Hispanic origin, region of residence, and education. To round out the spending picture, it also presents who-are-the-best-customers analyses of the data, showing the best and biggest customers at a glance. It looks at who buys apparel and shoes for infants, boys and girls, men and women, plus jewelry, sewing material, laundering, dry cleaning, and more.
INTENDED AUDIENCE Marketers, advertisers, small businesses, large corporations, entrepreneurs, consultants, business students, and the libraries that serve them. It is a one-of-a-kind resource for those who need to understand the dynamics of the apparel market.
110 Pages Available in Paper or PDF Formats Released: July 2015
Paper ISBN: 978-1-935114-02-4, PDF ISBN: 978-1-933588-32-2
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