The new ninth edition of Who’s Buying by Age is based on unpublished data collected by the Bureau of Labor Statistics’ Consumer Expenditure Survey—you can’t get these data online. For anyone who needs to know spending patterns by age—and age is probably the most important predictor of spending—Who’s Buying by Age could be considered the Bible of Spending. Who’s Buying by Age is a unique source for weekly and quarterly spending data. It gives you, along with its in-depth annual spending data, a full picture not only of what households buy and how much they spend, but how often they buy certain items. Best of all, you get 2000 to 2013 spending trend data by age. Who’s Buying by Age opens with an overview chapter that examines average spending before (2000 to 2006) and after (2006 to 2013) the Great Recession for the seven age groups ranging from under age 25 to age 75 or older. Following this important chapter are 12 more chapters that focus on spending by product category—alcohol; apparel; entertainment; financial; gifts for people in other households; groceries; health care; household operations; shelter and utilities; restaurants; personal care, reading, education, and tobacco; and a final chapter on transportation.
INTENDED AUDIENCE: Marketers, advertisers, small businesses, large corporations, entrepreneurs, consultants, business students, and the libraries that serve them. It is a one-of-a-kind resource for those who need to understand how spending differs by lifestage and generation.
188 Pages Available in Paper / PDF Released: July 2015
Paper ISBN: 978-1-933588-25-4, PDF ISBN: 9781940308548
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