The 12th edition of Who’s Buying Transportation is based on unpublished data collected by the Bureau of Labor Statistics’ 2014 Consumer Expenditure Survey—you can’t get these data online. It examines how much Americans spend on getting around town by the demographics that count: age, income, high-income households, household type, race and Hispanic origin, region of residence, and education. To round out the spending picture, it also presents who-are-the-best-customers analyses of the data, showing the demographics of the best and biggest customers at a glance. The items examined in this report fall within the categories of vehicle purchases (new and used cars and trucks, etc.), gasoline and motor oil, other vehicle expenses (insurance, finance charges, maintenance and repairs, leasing, etc.), and public transportation. Also in this edition is a unique analysis of spending before (2000 to 2006) and after (2006 to 2014) the Great Recession.
INTENDED AUDIENCE: Marketers, advertisers, small businesses, large corporations, entrepreneurs, consultants, business students, and the libraries that serve them. It is a one-of-a-kind resource for those who need to understand the dynamics of the automotive and public transportation market.
132 Pages. Available in Paper or PDF format. Released: 2018
Paper ISBN: 978-1-937737-58-0, PDF ISBN: 978-1-937737-59-7
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