We Track The Trends

New Strategist is your one-stop resource for understanding trends in the American marketplace. We produce consumer spending and demographic reference tools for businesses. Through baby boom and baby bust, from tech bubble to housing bubble, from the depths of the Great Recession to recovery, New Strategist has been tracking trends for more than 25 years. We know Americans—who they are, what they think, how much they make, and what they spend. We take the measure of the ever-changing consumer and provide the context for business strategy. We serve marketers, advertisers, small businesses, large corporations, entrepreneurs, consultants, business students, and policymakers.

New Strategist puts your customers into context.